|Huff Post Style: Green is the New Black|
|Images: Getty Images, Charlotte Style Magazine, Stylecity2 Blog|
|Green is the New Black Ad and Logo|
|Green is the New Black Facebook fan page|
|Visit the Green is the New Black website|
We had several sponsors for the event that promote and sell eco friendly merchandise such as Trader Joes, and Whole Foods. We also had Simon Mall, and Clean by Design as sponsors. At the fashion show event we would have a 1 minute video presentation about Runway to Green and Green is the New Black in the beginning of the event to educate the audience. At the event we would be giving out eco friendly Green is the New Black tote bags with stuffers from featured retailers and sponsors. We would give out T-shirts at the end of the event and also sell them afterwards in our information booth. We wanted Green is the new Black to be positioned as a fresh, modern idea to help preserve the environment through the fashion industry. Overall, I had fun creating this ad campaign and our teacher loved our campaign and wishes this event would come to reality.
|Check out the Green is the New Black merchandise|